I helped conceive, produce, and launch this multi-platform marketing effort for the Charleston Metro Chamber of Commerce in 2022. The series of five short videos captures the short stories of five Chamber members who found big impact in small moments. In addition to shooting, editing, and producing the videos under the constraints of a tight budget, I also photographed each participant and designed subsequent advertising pieces for print and digital use. We also used audio for local radio spots and isolated testimonial quotes. The campaign resulted in an increase in prospective leads, wider visibility of the brand and mission, and value to the businesses of the individuals who participated.
I produced the Behind the Barn video series in collaboration with Athletux, a public relations firm that represents a variety of individuals and organization in the equestrian industry. We filmed a series of 12 light-hearted personality videos with Olympic-level athletes to generate a buzz leading up the one the nation's most distinguished events, the Land Rover Kentucky Three-Day Event. During the six-week publication period prior to the competition, the series garnered more than 80,000 views across various digital platforms. This year, the first year after the pandemic had closed the event to spectators, the Land Rover Kentucky Three-Day Event celebrated the largest attendance in its decorated history. In 2020, the sponsored Behind the Barn series helped raise more than $20,000 to enable the event to happen at all.
I art directed and helped storyline the Scout Guide's Connect to Your Community series of videos intended to expand the brand's visibility to a general audience, as well as and to potential new franchise owners. I stressed the importance of diversity and inclusivity throughout. The launch and continuation of the campaign has helped contribute to the organization's growth of franchise owners from 65 in 2019 to nearly 80 in 2022.
Lifetime achievement recognition piece produced for the Charleston Metro Chamber of Commerce.
Signature event recap piece produced for the Charleston Metro Chamber of Commerce.
Testimonial video produced for Polyglycan Equine Joint Supplement
Mid-Atlantic Equine Dentistry Promotional Feature
U.S. Eventing TV Behind The Scenes Feature
U.S. Eventing TV Lifestyle Feature