Overview:
I believe good stories told simply connect people, create empathy, and lead to action. With a background in photography and journalism, I have always woven striking photography and visual storytelling into the design projects I lead or oversee. My goal is always to inspire and inform. For nearly two decades, I have played hands-on and leadership roles pitching, shooting, designing, editing, sourcing, and assigning creative projects that powerfully illustrate compelling stories. As an experienced leader of design, editorial, and communications teams, I am a lifelong photographer, writer, and designer looking to continue growing as a leader with an organization focused on telling good stories with powerful imagery.
Areas of Expertise:
Photography
Photo Editing Graphic Design Video Production |
Copy Writing
SEO Writing Social Engagement Communication Strategies |
Team Management
Project Management Print Production Client Relations |
Professional Experience:
Creative Director
Charleston Metro Chamber of Commerce
March 2020 — Current
Charleston Metro Chamber of Commerce
March 2020 — Current
- Create print and digital materials and templates for marketing and advertising collateral, including brochures, books, leave-behinds, postcards, banners and signage, display boards, presentations, billboards, radio, and television
- Maintain and evolve the organization’s brand by bringing stories to life with photography and video that celebrates the people we serve
- Maintain an advanced knowledge of the organization’s brand and aesthetic and use that knowledge to develop visual stories and marketing campaigns
- Oversee production of all design, photography, and video, including acting as chief photographer, videographer, and editor
- Maintain cutting-edge photo editing techniques and stay abreast of current design trends
- Train marketing staff to use photography and video equipment, as well as in-house printing facilities
- Manage inventory of equipment, evergreen signage, and studio space
- Oversee licensing and usage rights for sourced graphics, artwork, photography and video
Creative Services Manager
Hawkes Learning
July 2019 — March 2020
Hawkes Learning
July 2019 — March 2020
- Designed and illustrated complex concepts and ideas to facilitate understanding in a series of college-level textbooks
- Sourced, selected, and edited all photography, artwork, and graphic elements appearing in print and digital products
- Managed image usage rights and digital asset archiving
- Oversaw, hired, and trained of a team of on-site and remote graphic designers
- Led a merger of the creative services and web development teams that helped optimize production processes, enhancing proofing accuracy, and reduce redundancy of labor hours
Art Director
The Scout Guide
March 2018 — July 2019
The Scout Guide
March 2018 — July 2019
- Led a team of on-site and remote photographers and graphic designers to produce a series of upscale city guides published in more than 70 markets across the United States
- Trained photographers and graphic designers to ensure consistent voice in all imagery across a growing collection of publications
- Oversaw the daily operations of the design team and signed off on all editorial and marketing imagery
- Coordinated photo shoots, selected and edited photography, and acted as chief photographer in the field and in-studio
- Contributed to building communications strategies, marketing campaigns, and live event experiences
- Served as senior designer to assist in creation of editorial and advertising layouts
Art Director
The Chronicle of the Horse
July 2015 — January 2018
The Chronicle of the Horse
July 2015 — January 2018
- Led and established all brand strategies and oversaw design team as a hands-on senior designer and creative team lead
- Acted as chief photographer and photo editor for the brand’s weekly news publication and bi-monthly lifestyle magazine
- Directed all photo shoots for editorial, advertising, and branding purposes including cover shoots and international sporting competitions
- Managed a pool of freelance talent and creative production budget
- Worked closely with editorial, marketing, and customer service teams, as well as creative consultants, to help redesign the brand with a more photo-centric aesthetic
- Served as Staff Photographer and Writer from 2006 to 2008
Communications Manager
CRDF Global
April 2014 — July 2015
CRDF Global
April 2014 — July 2015
- Worked closely with the Vice President of Marketing and Communications to help the organization redefine its brand and voice using rich photography and success stories
- Oversaw execution of internal and external communications strategies including design, photography, and copy writing
- Wrote press releases, web and blog content, op-ed pieces, speeches and internal memos for executive leads
- Designed internal and external collateral including flyers, booklets, one-pagers, business cards, enewsletters, digital graphics for web, presentations, and signage for events
- Acted as chief photographer and photo editor for all marketing and editorial content
Multimedia Producer
United States Eventing Association
December 2008 — April 2013
United States Eventing Association
December 2008 — April 2013
- Conceived, launched, and led production of a fully integrated video community that averaged more than 500,000 views annually
- Served as the organization’s Art Director, lead photographer, photo editor, and graphic designer for its award-winning monthly member magazine
- Maintained a pool of freelance photographers and writers and managed creative production budget
- Managed all photo licensing and digital asset management
- Worked closely with the Director of Communications to help develop communications strategies, marketing campaigns, and sponsorship opportunities
Education:
Bachelor of Arts:
Visual and Performing Arts
California State University San Marcos
Minor:
Literature and Writing
California State University San Marcos
Concentration:
Photojournalism
Griffith University — Queensland College of Art
Visual and Performing Arts
California State University San Marcos
Minor:
Literature and Writing
California State University San Marcos
Concentration:
Photojournalism
Griffith University — Queensland College of Art