CREATIVE DIRECTOR
Charleston Metro Chamber of Commerce
Charleston, South Carolina
Charleston Metro Chamber of Commerce
Charleston, South Carolina
The Charleston Metro Chamber of Commerce is a non-profit that connects and advocates for businesses in the Charleston Region. Below is a collection of projects that highlight my role as a multifaceted creative professional. Working closely with the Senior Vice President of Marketing and Communications, I produced dozens of marketing campaigns using a variety of tools and designed to speak to a wide audience on many platforms.
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People First
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250th Anniversary
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Chamber Ties
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Branded Literature
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THE SCOUT GUIDE
ART DIRECTOR
Charlottesville, Virginia
Charlottesville, Virginia
The Scout Guide publishes a series of upscale city guides that feature independently owned businesses and business owners in more than 60 major cities across the United States. As its Art Director, I built and maintained a brand that elevates the businesses associated with it. I led a team of nine designers to produce more than 3,000 print and digital ads each year. I coached more than 60 franchise owners and their photographers to create distinctive work that cuts through the noise of typical advertising and speaks to living an exceptional lifestyle. In 2018, I oversaw the organization's brand and aesthetic refresh and since that helped usher in eleven new franchise owners.
“Josh is not only a talented creative, he is a great man with a lot of integrity,” says Christy Ford, Co-Founder and Creative Director of the nationwide franchise of upscale city guides, headquartered in Charlottesville, Virginia. “He was a great asset to the creative direction of our brand and as a leader to our design department.”
“Josh is not only a talented creative, he is a great man with a lot of integrity,” says Christy Ford, Co-Founder and Creative Director of the nationwide franchise of upscale city guides, headquartered in Charlottesville, Virginia. “He was a great asset to the creative direction of our brand and as a leader to our design department.”
HAWKES LEARNING
CREATIVE SERVICES MANAGER
Mount Pleasant, South Carolina
Mount Pleasant, South Carolina
Hawkes Learning is an eLearning publication house that provides reliable course materials in print and online with exemplary service in the shared pursuit of student success. As Creatives Services Manager, I lead a team of 8 designers to collaborate with in-house and consulted subject matter experts to transform complex and precise lesson materials into aesthetically engaging print pieces with clear narratives. With thoughtful template creation, informed and authentic art direction, and meticulous process management, I inspired my team efficiently produce thousands of error free pages within deadline and under budget.
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CRDF GLOBAL
COMMUNICATIONS MANAGER
Arlington, Virginia
Arlington, Virginia
CRDF Global is an independent non-profit organization that promotes international scientific and technical collaboration through grants, technical resources, training, and mentorship services. As Communications Manager, I worked closely with the Director of Marketing and Communications to generate and manage the philosophy, narrative, and tenor of its brand, as well as expand overall visibility through development and execution of multidimensional storytelling. In 2014, I led the organization’s brand refresh to speak with a more modern and unified voice.
“He created a new logo and branding style for the organization that made us more modern and relevant,” says Brenna Hill, Director of Marketing and Communications. “He brought amazing design skills, a great attitude, and enthusiasm. A real team player.”
“He created a new logo and branding style for the organization that made us more modern and relevant,” says Brenna Hill, Director of Marketing and Communications. “He brought amazing design skills, a great attitude, and enthusiasm. A real team player.”
UNTACKED
ART DIRECTOR
Middleburg, Virginia
Middleburg, Virginia
Untacked is an award-winning bi-monthly lifestyle magazine published by The Chronicle of the Horse in Middleburg, Virginia. As Art Director, I led design and aesthetic development and worked closely with editorial and sales teams to operate efficiently and attract a wide consumer base within the equestrian lifestyle. I ensured all artwork spoke with a unified voice and captured the feel of that lifestyle. In 2016, Untacked won two awards from American Horse Publications for outstanding cover design. In 2017, I helped lead its aesthetic refresh with the goal of balancing its trusted, longstanding history with a more modern look.
"Josh has always had a talent for thinking outside the box, solving problems creatively, and building strong visual brands," says Katherine Netzler, former Senior Editor at The Chronicle of the Horse. "His designs are always fresh and innovative, but also purposeful and well-considered, and he helped to modernize the design of a very old, traditional magazine—no easy task!"
"Josh has always had a talent for thinking outside the box, solving problems creatively, and building strong visual brands," says Katherine Netzler, former Senior Editor at The Chronicle of the Horse. "His designs are always fresh and innovative, but also purposeful and well-considered, and he helped to modernize the design of a very old, traditional magazine—no easy task!"
THE CHRONICLE OF THE HORSE
ART DIRECTOR
Middleburg, Virginia
Middleburg, Virginia
The Chronicle of the Horse is an award-winning sport horse journal published bi-weekly. In has delivered news to the equestrian community since 1937. As Art Director, I introduced a modernized aesthetic to a timeless news brand. I worked closely with the editorial team to produce a more outspoken and candid tone, while also maintaining its heritage and unique, trusted foundation within the equestrian lifestyle. In 2016, The Chronicle of the Horse won an award from American Horse Publications for outstanding cover design.
UNITED STATES EVENTING ASSOCIATION
MULTIMEDIA PRODUCER / ART DIRECTOR / MANAGING EDITOR
Leesburg, Virginia
Leesburg, Virginia
The United States Eventing Association is an educational non-profit organization dedicated to the preservation and stewardship of the Olympic sport of Three-Day Eventing. It publishes six issues of Eventing USA annually. As Art Director, I oversaw design and production of Eventing USA and all other public facing collateral for the organization. I also served as the magazine’s Managing Editor. In 2011, I led its aesthetic and content redesign. As Multimedia Producer, I directed production of news, educational, and lifestyle videos attracting more than 1.4 million views annually.
“Josh is exceptionally talented and passionate about his craft,” says Leslie Threlkeld, former Editor at the United States Eventing Association. “He has a great attitude and is constantly pushing himself to further his knowledge.”
“Josh is exceptionally talented and passionate about his craft,” says Leslie Threlkeld, former Editor at the United States Eventing Association. “He has a great attitude and is constantly pushing himself to further his knowledge.”
